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0 Executive Secretary for the Creative Arts Agency, Gyankroma Akufo-Addo, has emphasized how crucial it is for the country to create a distinctive musical identity in order to increase its international recognition.
Speaking at a stakeholders engagement with artistes and artiste managers to gather input from creatives and key players in the creative industry for the promotion of the #playghana initiative recently, she emphasized the significance of creating a unique musical identity that has a global appeal.
While acknowledging Ghana’s historical contribution to Highlife music, the daughter of President Akufo-Addo, underscored the need for creation of a specific, globally appealing music genre.
“As it stands, when we mention Ghana music, the immediate question is often ‘what is Ghana music?’ Everybody is doing everything and so we are supporting everything.
“However, our producers and musicians must be able to come out with a particular sound that is coming from Ghana. For instance, if it is Highlife, let’s do it or Hiplife, let’s stick to that. Whichever one, I think the most important thing is to have a music sound from Ghana that will be internationally recognised,” she said.
Gyankroma stressed that the current situation makes it challenging to identify a distinct Ghanaian sound in the global music scene, which should be different.
“Our music industry needs to reach a point where audiences worldwide can readily identify Ghana’s musical signature,“ she emphasised.
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She clarified that the initiative’s goal is not to limit Ghanaian musicians to specific genres but to create a unified and recognisable music identity.
“The aim is to foster a unique sound that can stand out on the global stage while allowing the diversity and creativity of Ghanaian musicians to flourish,” she added.
In December last year, Ghana launched the PlayGhana project in December, a significant initiative aimed at boosting the exposure of Ghanaian music on local radio stations.
This project is particularly crucial at a time when the local music industry is experiencing a downward trend, and it seeks to promote and support homegrown talent by ensuring more airtime for Ghanaian artists.
The post Ghanaian songs now lack unique identity – Gyankroma Akufo-Addo first appeared on 3News.
