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0 The Chief Farmer at the Urban Jungle Agro, Selorm Agudu has called on farmers to fully grasp the dynamics of effective collaboration before forging partnerships.
Speaking at the Citi Business Festival Agribusiness Forum in Accra on Friday, Mr Agudu emphasised the critical need for understanding the intricacies of cooperative efforts to ensure successful and sustainable agricultural ventures.
The forum was held on the theme “Understanding the Agribusiness Value Chain; Opportunities for Additional Revenue.”
“Before you join hands, know the scale of partnership,” Mr. Agudu advised.
He also cautioned the need for the farmers to know the strength of the grip, suggesting that a deep comprehension of mutual goals, values, and operational methods was essential for any fruitful collaboration.
He pointed out that partnerships formed without this foundational knowledge were often prone to challenges that could hinder the growth and profitability of agricultural enterprises.
Urban Jungle was formed in 2015 and currently operates open fields under irrigation, and net/greenhouses, in the Greater Accra and Eastern regions of Ghana. It produces a variety of greens, tomatoes, cucumber, and sweet and hot peppers, as its main crops.
The Citi Business Festival 2024 is powered by 97.3 Citi FM and Channel One TV in partnership with Absa Bank and is sponsored by MTN Business, GIRSAL, AMG Fertilizer, Nsano Ltd and Agri-Impact Limited.
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