0
0 The Nkyinkyim band has cautioned that Ghana’s music industry cannot thrive if artistes, particularly bands, continue to ignore the importance of reinvestment in their craft.
Speaking on JoyNews’ E Vibes Musical Band Series, members of the group stressed that while band music is a profitable venture, it requires deliberate and sustained investment to yield long-term results.
“A-list artistes are reinvesting in themselves. Some of them spend up to $15,000 on just a video or photoshoot. It is not just money being spent; it is money being invested in their brand,” one member explained.
The band criticised what they called a problematic mindset that has taken root among many live music groups in Ghana.
“Our band culture often follows a ‘play and cash out’ approach. People go, perform, collect the money, and move on without putting anything back into the music. That attitude is gradually killing the band system,” they said.
Over the years, Nkyinkyim has become a symbol of professionalism in the live music space, with a growing reputation for both artistic excellence and business acumen.
Their warning reflects broader challenges within Ghana’s music industry, where financial literacy and long-term business planning are often overlooked. Many musicians, particularly those outside the mainstream spotlight, struggle to balance their artistic goals with sustainable financial practices.
The E Vibes Musical Band Series, where the interview took place, seeks to highlight stories like theirs. Through in-depth interviews, behind-the-scenes moments and live performances, the series captures the challenges and triumphs of Ghanaian bands, giving viewers a closer look at the rhythms that keep these groups together.
For Nkyinkyim, the message is simple but powerful: if you want to reap the rewards of music, you must be willing to sow into it.
